Our Brands

The right fit for you... 

SWOT SCHOOLWEAR is a member of the UNIFORM GROUP brand family.

UNIFORM GROUP has the knowledge and expertise to understand your organisation’s uniform requirements with a wide range of options available in the following categories: Teamwear, Businesswear, Workwear, Schoolwear, Knitwear and Sportswear.

Along with SWOT SCHOOLWEAR the UNIFORM GROUP brand family also includes:




Your people, representing your brand… UPFRONT and Personal

Your uniform plays an important role in moulding your organisations culture. UPFRONT UNIFORMS is the essence of business uniforms offering a broad selection of options in line with your uniform requirements.




Durability with a touch of class…

OFFROAD WORKWEAR caters for outdoor and industrial based organisations including the council, road works, and construction.




Unite your team…

XCEED SPORTSWEAR represents everything about sports and athletes.

Every time we compete we strive to XCEED beyond our personal best. Since 1992 we have been dressing the NZ Olympic Team as well as many other prestigious events and teams.

The XCEED SPORTSWEAR brand is the perfect solution to fitting out your team first time and in the future.

XCEED SPORTSWEAR provides the comfort and support to your team prior to and after they compete.

Providing the warmth behind our brands...

We have a full knitwear selection manufactured by WILLIAM SHAW KNITWEAR allowing us to offer you a premium assortment of Knitwear options throughout our SWOT SCHOOLWEAR, UPFRONT UNIFORMS, OFFROAD WORKWEAR and XCEED SPORTSWEAR brands.

WILLIAM SHAW is a leading merino wool blend offering you softness, warmth, durability, quality and to add to this machine washability.

The WILLIAM SHAW product has a proven history within the Knitwear market and complements any uniform solution.